Empower IT helps clients make the most of their point-of-sale information from AAFES by automating data acquisition, assigning rich attributes at the item level, and processing our clients’ AAFES data into complete category databases for additional analysis in our MarketMaster decision support tool.

Not using your Exchange retailer’s data feeds as effectively as you would like? Empower IT’s Military Exchange Insight is a complete data management and analytical service to assist you in maximizing the profitability of your AAFES and NEXCOM sales data.

Exchange Insight provides clients with automated full category data acquisition, rich attribute coding at the item level, and a complete database populated with rolling historical data for additional data analysis in our MarketMaster decision support tool.

Exchange Insight delivers fully attributed databases structured to your specifications, providing you with UPC-level data complete with prebuilt aggregates of the total category, segments, manufacturers, and brands for simplified reporting and analysis.

Data is available from a worldwide perspective down to store level, with rich store attributes for sales comparison by region, by store type, or total base.

Market facts are also precalculated for the entire category to provide you with sales information on total dollar, package, and equivalent unit sales, as well as price, share, and comparisons versus year ago periods to determine product trends.

The data is delivered via Empower IT’s intuitive MarketMaster DSS allowing you to easily create customized geographies and product totals on the fly, to reflect your corporate sales territories or category definitions.

Exchange Insight will enhance your vendor relationships through fact-based selling by collaboratively working with your exchange partner in conducting business and category reviews to increase sales.