Empower IT’s point-of-sale tracking service provides clients with the ability to evaluate their products’ performance; as well as competitive products and total category, identify trends and opportunities in the market, improve distribution and product placement, and assess the effectiveness of promotions and pricing fluctuations.

Making the most of your limited time and resources is more important than ever. Knowing how your product portfolio is performing across geographies, and in which stores sales are underperforming, is vital to helping you decide how to most effectively allocate your resources.

Empower IT provides the most comprehensive and flexible data support, allowing you to choose the level of service that best fits your analytic and budgetary needs. Empower IT offers standardized views of categories and geographies based on retailer specifications, but also provides consumer goods manufacturers with the option of creating customized category views based on corporate category definitions and company-specific geographies aligned with sales regions or broker territories.

Empower IT’s unique refresh process ensures that the past sales history in the database is restated each period to reflect the current category definitions, so customers can immediately evaluate full sales trends of recent category or geography changes.

Accommodating the diverse needs of the individuals in your organization, Empower IT data can be accessed and delivered via the Internet or directly on your desktop. Get access to the data with a product that fits individual, unique needs.