Empower IT offers easy-to-use software products that allow the sales manager and category analyst to view their point-of-sale data, customize it to their perspective, identify opportunities for growth, and turn data into business intelligence to make informed, fact-based decisions.

MarketMaster

MarketMaster is the preferred decision support system with clients doing business in the military resale system and is used by more than 170 consumer goods companies and greater than 800 end users. Designed for ease of use, speed, and powerful reporting capabilities, MarketMaster quickly transforms your point-of-sale data into information that is easily understood and can be applied to resolve business challenges.

Using MarketMaster will help you to better understand your products’ performance, develop strategies, and review the results of your plan’s execution. Share of market, promotion planning, distribution, item assortment and ranking, and pricing comparisons are just a few of the analyses possible with MarketMaster.

MarketMaster software is PC-resident and the databases are portable (CD or DVD), so point-of-sale data is always available at your fingertips. Connect whenever and wherever without having to connect to a remote computer to pull data and wait for long download times. MarketMaster’s compact and portable data sets allow you to analyze and report on sales data from anywhere, at the airport or directly with your customer.

MarketMaster allows users to create custom reports and graphs corresponding to specific business needs and also provides predefined report templates leading to fast, fact-based information. Reports can be saved for future use against upcoming data periods and will update automatically with each data refresh. From creating executive summary topline reports to specific issues such as distribution opportunities to a simple UPC rank report, managers and analysts alike can make informed decisions based on accurate information.

MarketMaster’s advanced analytic capabilities allow users to select items from within a hierarchy, from prebuilt aggregates, from search and filter tools, and from custom aggregates created on the fly using MarketMaster’s innovative Customization Manager.

Report output is presentation ready within minutes thanks to MarketMaster’s advanced spreadsheet data grid and charting tool allowing for quick and easy formatting and annotation.

Web-Based Data Portal

Using the latest in Web technology, Empower IT’s Web-based data portal is a single administration and deployment vehicle that gives clients the ability to perform complex data analyses and publish business information from a standard Internet browser.

The Empower IT data portal offers both a templated and an ad-hoc approach to initiate business analyses using on-line OLAP technology. Because data and software reside on the Web, clients can access larger, more diverse data sets, as well as integrate the data portal with their own corporate intranet. This powerful platform provides Web-based decision support features such as automatic drill down capability, intelligent filtering, exception reporting, graphing, static or live report updating, and custom aggregation, giving end users virtually unlimited flexibility.

Publication of reports is administered via user profiles, providing access to information by business function or level within the client’s organization, such as the field sales or category management functional areas. With the Empower IT data portal, clients can access and manipulate their data sets, as well as use the portal’s publishing features to integrate relevant data sources and business information into one location. Use the Web portal to share monthly executive summaries, planograms, business scorecards, promotion calendars, sell sheets, presentations, category reviews, and shipment data.