Offering full census point-of-sale data from the Defense Commissary Agency (DeCA), Empower IT enables its clients to fully understand their performance within the DeCA system by category and across categories, by DeCA regions, or by custom territory.

Empower IT is the market leader in data management and business applications for the military resale system. With 100 percent coverage of military commissary store sales, Empower IT provides a comprehensive view of this trade channel, from a macro to micro perspective, using Empower IT’s decision support tools. Clients may select from any of the service level offerings that meet the needs of their organization. From a worldwide total commodity group view, to tracking an individual item within a single store, Empower IT is committed to offering complete flexibility.

• Region-level data: assess your products’ performance relative to competition in terms of sales growth of items, category share, brand distribution, pricing strategy, sales goals and benchmarks, and promotion effectiveness and lift.
• Store-level data: allow for deeper drill-down into the data to better plan your resource allocation, optimize distribution opportunities, minimize out of stocks, manage sales force and broker execution, improve new item speed to shelf, and identify under-performing stores. Store-level data is also an essential tool to understanding the Base Realignment and Closure (BRAC) implications regarding future sales plans and assessing the impact of troop deployments and military reorganization.
• Commissary-specific promotional measures: assess both baseline and incremental sales for your brands and competitive brands to determine the underlying drivers of your products’ sales trends.
• Causal measures: enable clients to determine if their items are getting their fair share of promotional mandates and expected compliance on displays.
• Data periods: allow clients to report sales on a monthly basis, every four weeks, weekly, or even daily. All aggregated time periods populated with rolling history for trending purposes.
• Data delivery: offered monthly, quarterly, or annually, and can be delivered via the Internet or directly to your desktop on CD or DVD for complete portability.
• Commissary-specific attributes: essential to conducting and evaluating business in the military resale system, Empower IT offers the RSL/MSL item mandates and display mandates, as well as the store attributes for class of store, sales band, and DeCA and DIBS regions and zones, etc.
• Customized solutions: tailored to client specifications regarding category definitions and category hierarchy or sales geographies.
• Remote sales data: provide clients with the most complete view of their commissary sales by capturing case lot event and truck load sales.