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Military Resale Channel - Industry Insight
HOME > MARKETS > Military Resale Channel > Industry Insight

Empower IT’s business partners have full access to a wealth of military resale market insights and resources that are indispensable for marketing products and maximizing business opportunities in this trade channel.

Can you afford to ignore a market with more shoppers than the city of Chicago or more sales than all Federated department stores?

Did you know?

  • Some stores on military bases are like hyper-markets? Fort Belvoir, located near the nation’s capitol, sells more than $100 million annually at cost, which equates to a traditional supermarket achieving almost $130 million in annual sales!
  • The Defense Commissary Agency's (DeCA) weekly store sales average is almost 75% higher than traditional supermarkets.
  • It is not uncommon for one company to move six tractor trailer loads of product in a parking lot sale.
  • 117 million coupons, totaling $94 million, were redeemed in the military channel in 2008.

With 25 years of experience in the military resale channel, Empower IT understands the unique attributes of this trade class. A partnership with Empower IT assures you of access to diverse resources that range from sales by store and store class to buyer directories to category and commodity trends. Whether your business issue is holding power, inventory management, loss of mandates, or securing fair share of shelf, Empower IT consultative services will give you the business intelligence necessary to ensure your success.

Integrate, analyze, and apply the information for action at the shelf.