Tap into Empower IT's vast knowledge of the consumer goods industry to explore your unrealized potential within non-traditional grocery outlets.

Are more and more of your consumers running to the local drug store instead of the supermarket to purchase their snack foods and beverages? Are your high-end shoppers starting to visit the nearest dollar store? Do you have reams of data from vending machines or are you mystified as to how much product is sold via movie concessions? If channel swapping is making it more difficult to track consumer purchase patterns through conventional tracking services, Empower IT’s expertise in alternate markets, combined with our vast data processing capabilities will bring you the clarity you need to manage "channel blur."

More than 200 consumer goods companies have partnered with Empower IT to uncover opportunity markets, benchmark performance, and aggressively grow share within the non-traditional retail channels. Empower IT's full suite of services include:

• Audits and observations on up to 95,000 convenience stores
• Opportunities within the military resale channel - a worldwide market with $17.5 billion in annual sales
• Expertise in all facets of data cleansing, validation, ascription and processing of random-weight data, ad drop (Leemis), shipment, or POS data
• A vast data dictionary, with rich product attributes covering virtually every category sold in a supermarket

Empower IT converts your raw data into leading-edge business intelligence and provides access to business tools and analytic insights that are designed to maximize your market penetration within the alternate channels.